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A Guide To Growth Hacking Retention Strategies
Every startup, established company and product launch puts user adoption — growth — at the top of the to-do list. More users translates directly into more money. Unfortunately, the focus on growth only...
View ArticleGetting Customers To Talk About You
The power of social media is increasing every day. This is great for businesses but also poses new challenges. In an environment so saturated with messages and information, how do you get your...
View ArticleDarth Vader’s Guide To Email Marketing
We all know that Star Wars is full of life lessons. After all, it’s pop culture’s ultimate morality play, with clear-cut instructions for deciding right and wrong, as well as ultra-cool examples of all...
View ArticleThe Science Of Persuasion
Robert B. Cialdini is a pivotal thought leader on the psychology and science of persuasion. His research and theories on the topic of human interaction have influenced people from all walks of life,...
View ArticleUsing Reddit To Make a Story Viral
Reddit is a great tool for driving massive traffic toward a story or site. It’s not perfect for all web marketers, but used in the right way, it can be a powerful method to get the word out about your...
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6 Social Media Websites You Should Be Reading
The good news? The Internet is flooded with social media marketing sites. The bad news? Not all of them are equally effective — unless, of course, you know how to leverage them. Social media sites...
View ArticleThe 5 Most Awesome Examples of User Onboarding
To the uninitiated, the idea of user onboarding seems relatively straightforward. Obviously, you want people to sign up for membership on your site, and also obviously, you need them to learn how it...
View ArticleIs Facebook a Marketing Dinosaur?
Facebook is a popular way for businesses to network with other businesses and potential/current customers, but there have been many signs in the last few months that Facebook is becoming less popular....
View ArticleThe 18 Best Growth Hacking Twitter Feeds To Follow
Committing to growth hacking is one thing, but coming up with the strategies to successfully execute a hack is another. You need ideas and guidance in real time, and there are not a lot of great places...
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Inspiring Startup Funding Stories
With the tech boom has come the age of the startup — the small, homegrown company that takes an idea, secures funding and makes it real. Now, it’s easy to come up with an idea for a startup, but once...
View ArticleWhere Email Marketing Is Headed In 2014
Despite the growth of Twitter, Facebook, SnapChat and dozens of free messaging services, email remains the business and communication tool of choice among a majority of users. That said, email,...
View ArticleHow Content Marketing Lures ‘em In And Hooks ‘em
Q: Why did the fish cross the road? A: ‘Cause it was hooked! O.K., lame jokes aside, “hooked” is what we want every curious visitor to become. As we discussed in an earlier post, growth hacking relies...
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A Guide To Mastering Growth Hacking Analytics
As a data-driven strategy, growth hacking depends on web and mobile analytics for success. Before you can adjust your marketing strategy, though, you need to know how you’re currently performing and...
View ArticleAre You Being Sabotaged By Your Metrics?
Let’s start with a story. Once, there were two brothers, John and James, who moved west to seek their fortune in the California Gold Rush. Upon arriving in San Francisco in the late 1860s, they...
View Article3 Key Metrics For Your Content Marketing Campaign
Content marketing is more than a buzzword used to bring readers over to the marketing blogs. This $44 billion industry forms the keystone of many advertising campaigns, whether for a massive enterprise...
View ArticleThe Top 7 Tools For Conversion Rate Optimization
Conversion rate optimization (CRO) is a crucial element to growth hacking. You want to make sure that you are getting the best results from the traffic that comes to your website. You need to optimize...
View ArticleAre Rollup Services Killing Email Marketing?
It sounds like a story email marketers might tell their kids to scare them into being good: If you don’t behave, an evil website will come along in the middle of the night and allow your entire email...
View ArticleWhy Today’s Marketing Tactics Must Revolve Around The Customer
Face it, marketing today revolves around the customer—literally. A customer-centric experience goes further than simply targeting the ideal client. Individual preferences, not clusters, must be heard,...
View Article6 Ways To Get Customers To Read Your Emails
Email marketing should be part of any growth hacking strategy, but there is one important proviso — it only works if people open your emails. Open rates are one of the key metrics to measure the...
View ArticleFive Ways To Make Your Marketing Emails Forward Themselves
Email remains a valuable tool for marketers to get more than a two-second message out to customers. Yet as email spam increases, people tune out more and forward less. To prevent the tune out, follow...
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